Spotlight On Creativity
Meet The Visionaries Behind The Phoenix's Design Team.
Spotlight On Creativity: Meet The Visionaries Behind The Phoenix's Design Team
At The Phoenix, creativity isn’t just a skill—it’s a way of life. Known for its innovative approach, the company has built a reputation for crafting designs that not only captivate but also connect with audiences on a profound level. Behind these exceptional creations is a team of designers whose passion and expertise fuel every project. Together, they have transformed ideas into award-winning, impactful visuals earning recognition and accolades across industries. This is the story of The Phoenix’s design team and the visionary minds who make it soar.
The Journey of Creativity and Leadership
Willy Weiss, our Creative Director, embodies a global perspective that shapes the heart of The Phoenix’s visual storytelling. With nearly two decades of experience spanning Latin America, Europe and the US, Willy has mastered the art of crafting compelling brand identities and digital experiences. His journey from a professor at the University of Buenos Aires to leading one of the industry’s most dynamic design teams reflects a deep commitment to nurturing creativity and innovation. Willy’s leadership ensures that every project carries the signature blend of strategy and artistry for which The Phoenix is known.
Kim Wooldridge, Director of Brand Strategy & Brand Design, brings a strategic edge to the team. Her ability to guide our teams into translating complex ideas into visually stunning campaigns has positioned her as a key figure in shaping our clients’ brand narratives at The Phoenix. Kim’s dedication to building relationships and delivering results ensures that each campaign resonates with its diverse audience makeup. From visual representation to content strategy, her work is a testament to the power of thoughtful design.
Innovating Across Mediums
Nick Cornelison, Lead Editor for Motion Graphics & Video, is a leader in visual storytelling. With over two decades of experience, Nick has brought countless campaigns to life through motion graphics, animation and video editing. His work bridges the gap between creativity and technology, incorporating augmented and virtual reality to create immersive experiences. Nick’s ability to lead teams to effectively adapt and innovate has made him an integral part of our agency’s success, proving that great design isn’t just seen—it’s felt.
Jason Uzarraga, Senior Graphic Artist, brings a unique focus on cross-channel design. His expertise in web, print and interactive design allows him to lead designers to craft cohesive brand experiences that engage users at every touchpoint. Whether developing a striking logo or designing for emerging platforms, Jason’s versatility ensures that The Phoenix design team remains at the forefront of design trends.
Designing the Future
The Phoenix’s design team represents more than just a collection of skills—they are a united force of innovation and creativity. Through the intentional blending of strategy and artistry, they elevate brands and inspire audiences. Their collective work proves that design is more than aesthetics—it’s one of the most effective mediums to establish meaningful connection. As they continue to Reimagine Boundaries and Redefine Convention, The Phoenix design team remains a beacon of excellence in the industry.
