What We Do
THE PHOENIX provides a bespoke approach to campaign strategy
We wield the power of actionable insights, gleaned from consumer exploration, analysis of qualitative and quantitative data and our intimate understanding of the specific Brand objectives. We design tailored programs that connect Brands with their consumers’ passions in the following areas
BRAND STRATEGY Creative Development Research & Insights Experiential DesignBrand Strategy
Iconic, Strategic, Focused.
Leveraging vast industry experience in crafting Brand architecture, optimizing creative thought processes and inspiring marketers to “shake the table” led to the establishment of The Phoenix Brand Strategy Framework.
In addition to the building of and recalibration of existing brands, this framework is also how The Phoenix approaches every project to ensure strategic alignment.
Brand Development
- Brand Fundamentals
- Vision, Mission, Essence, Values, Personality, Positioning Matrix
- Brand Communication
- Positioning Statement, Boiler Plate, Elevator Pitch, Brand Story
- Visual Representation
- Logo, Color palette, typography, imagery, Brand Book and Style Guide Development
Market Analysis
- Macro Industry & Trends
- Market Analysis
- Focus Groups
- Structured Discussions
- Influencer Panels
- In-Person/Online Discussions
- AI Insight
- Audience Segmentation
Strategy & Implementation
- Strategic Planning
- Marketing Campaign Design
- Internal\External Engagement Strategy
- Strategic Communications
- Tactical Planning & Execution
- Training & Optimization
CREATIVE DEVELOPMENT
Innovative, Engaging, Impactful.
THE PHOENIX Design House is powered by our team of brilliant creatives, inspired by our commitment to reimagine boundaries and redefine convention to bring brands to life.
Leveraging expertise in Aesthetics, the Philosophy of Design and the Psychology of Color, our team provides a broad array of creative applications and executions that breathe life into brands in inventive and engaging ways.
Graphic Design
- Logo Design
- Illustration & Infographics
- Signage/Event Collateral
Web Design
- Web Development
- UX/UI Strategy
3D Design
- 3D CAD
- Packaging Design
- Interior & Environmental Design
Video Production
- Animation & Motion Graphics
Editorial Design
- Print & Digital Advertisement
RESEARCH & INSIGHTS
Insightful, Actionable, Reliable.
At The Phoenix, we believe that all effective Brand decisions should be driven by insights derived from audience and market data analysis.
We support our clients’ Brands with customized research applications and analysis of qualitative and quantitative outputs that deliver meaningful audience-centric data.
Macro Industry& Brand Trends
- Strategic Planningand ProgramDevelopment
Focus Groups and Influencer Panels
- Group/PanelComposition andSelection
In-person/Online Discussions
- Structured Discussionsand Response Analysis
AI Insights (Affinity Marketing)
- In-Store Location / Merchandising and Partnership
BAS/StaffFeedback Loop
- Real-time, Distinctive Perspectives onThe Market
Market Analysis & Segmentation
- Market Fingerprint TM Segmentation Tool
Experiential Design
Inmersive, Emotional, Awe-inspiring.
The Phoenix Team possesses over a century of combined expertise in the design and execution of targeted engagement programs and immersive event activation across the US. Our strength lies in creating campaigns and deep penetration programming among key consumer subsegments.
We know that brand success isn't solely driven by consumer engagement. At The Phoenix, we develop and implement impactful change management programs for employees and trade partners, inspiring brand advocacy. Our approach ensures that both internal and external stakeholders are aligned and motivated, driving the brand's success from within and beyond.
Brand Experiences
- Internal Engagement Activation
- External Activation
- Design and Execution of Campaigns
- Consumer programing among audience subsegments
Internal & Partner Activation
- Employee Training – Personal Branding
- Engagement Programs
- DEI&B Programs
- Corporate Events