NEWS & INSIGHTS
Marketing Trends, Brand Strategy & Data-Driven Insights
As we mark the one year anniversary of the COVID-19 pandemic and reflect on a year that was filled with so many challenges, we wanted to take a moment to recognize all of the frontline workers who have sacrificed so much to provide for the people in our communities during these trying times. This includes the thousands of supply chain personnel that keep local store shelves stocked with the groceries and vital supplies that our families rely on every day. We salute these supply chain superheroes and are proud to spotlight ADUSA Distribution LLC. The Phoenix is proud to support this amazing organization that has been essential to powering local grocery brands to provide for so many communities, especially during these unprecedented times.
ADUSA Distribution is the distribution company of Ahold Delhaize USA, providing distribution services to one of the largest grocery retail supply chains in the nation. ADUSA Distribution is helping to evolve the supply chain network to a fully integrated self-distribution model of the future serving leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. To learn more about the company and their exciting career opportunities, please visit www.adusadistributionjobs.com.
Diné Development Corporation
The Phoenix is very pleased to announce that we have been named as the Agency of Record for the Diné Development Corporation (DDC). Established in 2004, DDC is a tribally-owned corporation that is committed to providing economic opportunities for the Navajo Nation. Through its six subsidiaries, DDC provides a vast range of quality professional services spanning information technology (IT) and environmental solutions for public and private sector clientele.
As the AOR, The Phoenix team will support DDC across several marketing disciplines including brand development and creative services.
To learn more about the Diné Development Corporation, please visit ddc-dine.com
University of Maryland
We are proud to announce that The PHOENIX has been awarded the contract to support the University of Maryland, Baltimore (UMB) and The Maryland Center of Excellence on Problem Gambling to design and execute a multi-faceted public awareness campaign. In addition to campaign strategy development, The PHOENIX team will also assist with content creation, production and digital platform management.
Focused on reducing the stigmas often associated with problem gambling and gambling disorders, the campaign will also be key in providing information to residents about available resources for prevention, treatment and recovery. For more information about The Maryland Center of Excellence on Problem Gambling and its ongoing efforts, please click here.
Magtoff VodkaMar 2020
We raise a toast, as the PHOENIX is proud to welcome Magtoff Vodka to our client family. With a parent company that has a heritage rooted in Estonia and an extensive international presence in Europe as well as on the continent of Africa, Magtoff is a new premium spirits brand soon to be available in the US market. Our team will assist Magtoff with the creation of its Brand identity and design of the Brand’s visual representation and packaging. In addition, the PHOENIX will support Magtoff with the development of their go-to-market strategy for its impending Stateside launch. Cheers!
This month, THE PHOENIX continued its support for the EdChoice organization. Our team designed and facilitated a multi-day Brand Development and Brand Strategy session in Ft. Lauderdale, FL with EdChoice and key leaders of the faith-based organization. Following a successful Brand and Strategy Planning session, THE PHOENIX was chosen to further develop and implement the Brand’s Visual representation and to provide Digital Amplification services for the emerging organization.
BioDynamic VenturesFeb 2020
THE PHOENIX is pleased to announce our new partnership with Biodynamic Ventures! Based in Indiana, Biodynamic Ventures is an innovative industry leader in hemp genetics and cultivation from CELL to SALE. Focusing on honesty, integrity, superior quality, and waste reduction, Biodynamic Ventures is helping to revolutionize the growing hemp industry. The Phoenix will be leveraging their Digital Marketing and Strategic Messaging expertise to support with Web design and content development along with Social Media Strategy development and implementation.
Denver CBDFeb 2020
We are thrilled to announce that Denver CBD is joining the PHOENIX client family. Founded in 2017, Denver CBD is a preeminent retailer in the CBD category with a mission to deliver a full spectrum of superior products to its consumers. THE PHOENIX will assist in the creation and management of the brand’s digital platforms, development of the brand’s website and the design and implementation of Denver CBD’s Social Media strategy.
Incredible EdiblesFeb 2020
Edible Arrangements has named the Phoenix LMG as an agency partner to assist with the launch of their newest business endeavor! The world-renowned innovator in helping people to celebrate special moments is at it again with the launch of Incredible Edibles! This creative venture will provide a variety hemp extract based products including foods and wellness products, such as tinctures and lotions, for sale in all Edible Arrangements stores across the US. THE PHOENIX has been charged with developing and implementing Shopper Marketing and Merchandising initiatives for Incredible Edibles.
EdChoice has appointed THE PHOENIX to provide Brand Development and Strategic Planning services. Driven by the vision to create a world that ensures universal access to quality education that provides the opportunity for a fulfilling life, this national non-profit organization helps inform communities of the current educational system, empower them with training tools and provide resources to create innovative educational opportunities. To learn more about EdChoice and their incredible mission, please visit www.edchoice.org.
THE PHOENIX has landed in Scotland! As part of our ongoing partnership with WEIForward, we were responsible for the overall production and amplification of their first international conference that was held in Edinburgh, Scotland on November 24-26. This powerful event featured presenters and delegates from several continents and was focused on Opportunities and Challenges for Equity, Inclusive Growth and Sustainability for women around the world. World-class sponsors including Master Card, The Royal Bank of Scotland and Standard Life Aberdeen, were among the many supporters of this important initiative and event. For more information about WEIForward, or to find out how you can get involved, please click here.
After a successful collaboration working on Brand Development and Visual Representation projects for WEIForward, we are thrilled to share that our partnership is expanding. THE PHOENIX has been named to provide on the ground support at their upcoming conference that will take place in Edinburg, Scotland in November. Prior to the conference, the PHOENIX team will also assist WEIForward with the development and implementation of a high-impact social media amplification campaign.
Kilgore IndustriesSep 2019
It is with great pleasure that we announce that THE PHOENIX has been selected to assist Kilgore Industries with new Brand Development, Content Creation and Amplification projects. The Houston-based firm designs, builds and installs some of the most innovative MEP (Mechanical, Electrical, and Plumbing) systems in the US. With over 40 years of experience, this family-owned and operated business is recognized as an industry leader dedicated to creating new standards for quality, service, and customer satisfaction.
THE PHOENIX is very proud to announce our new partnership with WEIForward. Founded as a response to the Call to Action of the United Nations Secretary-General’s High-Level Panel on Women’s Economic Empowerment, WEIForward is a collaborative initiative focused on promoting women’s economic empowerment across the globe. THE PHOENIX was tapped to support WEIForward with Brand Development projects as well as the design of the organization’s new Visual Representation (Logo, Color Palette, Typography) for the Brand that is to be applied across digital and traditional communications.