Marketing for Black Friday

Tips to Help Brands Successfully Market During the Biggest Sale Event of the Year.

Marketing for Black Friday

Black Friday is the most popular shopping day of the year in the U.S. It is important to take a few things into consideration as you create your own Black Friday marketing strategy. Here are a few key tips recommended by The Phoenix to help you successfully market during the biggest sale event of the year:

1. Promote in Advance

Early promotion of your marketing campaign is important. However, the how is just as important as the when. Social media and email campaigns are some of the best ways to promote your marketing campaign and selling directly to consumers through social media allows you to provide direct access to your goods to consumers interested in your product based on their search and watch history.

2. Website Optimization

Shoppers tend to search for deals in advance to make Black Friday and Cyber Monday shopping easier. Taking into account the increase of mobile-based searches in the last decade and the innumerable companies creating pages specifically themed for Black Friday, it is important to optimize your website to be relevant as people search for sales.

3. Chatbot

As people search for sales, they will also search for information. When that information is not directly available, consumers may go to other websites that make their search easier. One way to assist them, other than having an updated FAQs page, is by having a chatbot that can streamline questions to the Frequently Asked Questions page or to a customer support rep when necessary.

4. Partner with Influencers

Major TikTok and Instagram Influencers get millions of views on their videos, meaning that partnering with them could potentially be equally, if not more effective, than running a regular campaign. These partnerships create lots of opportunity, as influencers can give a “sneak peek” of product offers, promote your brand by wearing and giving away exclusive gear, and give discount codes to followers that may make them more likely to visit, and purchase, from your site.

To read more about marketing for Black Friday visit:

Creative Black Friday marketing ideas for irresistible campaigns - Wisestamp
19 Black Friday Marketing Strategies to Try in 2022 - Hootsuite