Celebrating Autism Awareness Month
Marketing to Individuals on the Spectrum.
Celebrating Autism Awareness Month
In honor of our commitment to Diversity, Equity, Inclusion, and Belonging and our expertise in building insights-driven marketing strategy, we’d like to highlight the uniqueness of the consumer audience comprised of individuals on the spectrum. By seeing the world through a different set of lenses, they have the tendency to make more traditionally rational decisions, which has the potential to impact everything from how they vote to what products they choose purchase.
Check out this article in Psychology Today that shares an interesting perspective on how your marketing strategy might be missing the mark and not appealing to this important segment of your target market.