Fast-Food Restaurants Focus on Gen Z
Taco Bell Leverages TikTok and Instagram: Gen Z’s Go-To Social Media Platforms
Taco Bell Leverages TikTok and Instagram: Gen Z’s Go-To Social Media Platforms
Taco Bell is focusing their marketing efforts on Gen Z by launching an international campaign that encourages people to swap their lunch with free tacos. By engaging consumers on TikTok and Instagram, the company allows these consumers to create a two-way dialogue on their preferred social media platforms, and be authentic and spontaneous – traits that are key to this generation of consumers.
To learn more, check out this article from Marketing Dive and The Phoenix’s deeper dive on Gen Z.