Trends we love this year
2020 is the year of Experience (even if we are self-isolated right now), so if you’re a consumer, get ready to have some fun with the brands you love and discover some new ones to admire.
If you’re a marketer, I’m sure you’re spinning with excitement when thinking of the many possibilities to incorporate the emerging 2020 trends.
Let’s take a look at some of my favorite trends in branding and marketing for this year!
The rising trend of brand partnerships is not only changing the way we look at brands, but also the way we look at marketing as a whole. Who would’ve thought Ramen Noodles and Headphones look so good together?
When done right, brands like Supreme and Oreo, Kentucky Fried Chicken and Crocs and many more, are teaming up to create partnerships, establish credibility, enhance their brand position and increase awareness in a cross-market environment.
Also known as AR, this emerging trend is making its impact in marketing. The use of Augmented Reality allows brands to give their customers a unique interactive experience, bringing packaging to life like Angry Orchard, creating unexpected moments at a bus shelter like Pepsi Max or the ability to see what something may look like in their home before they actually buy it like Ikea.
Brands continue to find more purposeful ways to utilize this effective tool. Considering the current environment, AR is a great way to stay relevant and connect with consumer interactively from the safety of our homes. Incorporating AR will continue to grow with dual use in both sales and marketing.
While pop-up shops aren’t a new trend, the rising number of Brands moving into the hospitality industry with immersive hotel pop-ups are.
The pop-up hotel trend is a captivating way to increase brand awareness, experience and bring something new and exciting to fans.
From food to makeup, brands like Taco Bell, Nutella and YSL are creating these sharable, curated experiences, making them a win for both the brand and the guests.
Brands are combining the use of data with hyper-personalization to amplify their marketing efforts and create a personalized interaction with customers.
From campaigns to apps, brands are paying attention to what consumers are looking for and what connects with them.
In an age where digital is quickly becoming king, missing out on an opportunity to leverage the use of consumer analytics to increase engagement and impact could be the difference between a brand evangelist and a one and done consumer.
According to an Epsilon survey of 1,000 consumers aged 18-64:
- 80% say they are more likely to do business with a company if it offers a personalized experiences
- 90% claim they find personalization appealing
So whether we are stuck in the house, or frolicking in the streets like the good ol’ days, consumer experiences with brands are still just as important as they were before, and that importance has increased now more than ever. Creating an experience through partnerships, exclusivity or technology, consumers demand it. While some brands are just now joining in, others are setting the stage with best practices. For consumers, this is a fun time to watch the new and exciting ways brands will try their hand at creating an experience that connects with the masses.