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Diversity, Equity, Inclusion and Belonging at Peapod Digital Labs

Brand Strategy & Visual Identity development.

Diversity, Equity, Inclusion and Belonging at Peapod Digital Labs


The Diversity, Equity, Inclusion, and Belonging Initiatives at Peapod Digital Labs were established to shape the future of omnichannel by fostering a culture of belonging for our people and our communities. At Peapod Digital Labs, we offer exciting growth opportunities with competitive compensation, an equitable development path, and flexible policies for our people as we honor our responsibility to support and nourish our communities.

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In collaboration with The Phoenix, Peapod Digital Labs (PDL) established the Diversity, Equity, Inclusion, and Belonging (DEI&B) Brand and campaign to help shape the future of Omnichannel. The Phoenix team developed the DEI&B Brand Strategy, Visual Representation and tactical plan. The goals of this initiative are to promote a feeling of belonging among PDL’s associates and to demonstrate commitment to DEI&B among their people, customers, suppliers, partners and the communities they serve. In addition, The Phoenix developed the logo and several applications to assist the with the implementation of the DEI&B initiative.

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