WEI Forward: From Brand Development, Experiential and Amplification
The Phoenix takes the WEI Brand from concept to the overall production and amplification of their first international conference.
WEI Forward: From Brand Development, Experiential and Amplification
Founded in 2018 to responds to the Call to Action of the United Nations Secretary-General’s (UNSG) High-Level Panel on Women’s Economic Empowerment on Sustainable Development Goal 5, WEI is a global, non-profit organization committed to promoting women’s economic empowerment and inclusive economic growth for the benefit of all in society.
The Phoenix was tapped to support WEIForward with Brand Development projects, the design of the organization’s new Visual Representation (Logo, Color Palette, Typography) and the application of the design across digital and traditional communications. The Phoenix designed and implemented the new website for the organization which included the ability to an intranet as well as hosting invite-only and public conferences, events and webinars.
In addition, The Phoenix provided ground support, overall production and amplification at their conference that took place in Edinburg, Scotland in November 2019. Prior to the conference, The Phoenix team assisted WEIForward with the development and implementation of a high-impact social media amplification campaign. This powerful event featured presenters and delegates from several continents and focused on Opportunities and Challenges for Equity, Inclusive Growth and Sustainability for women around the world. World-class sponsors including Master Card, The Royal Bank of Scotland and Standard Life Aberdeen, are among the many supporters of this important initiative.