• Written by The Phoenix Staff

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Zeta Phi Beta Sorority, Incorporated was founded January 16, 1920 on the campus of Howard University in Washington, D.C. The five illustrious founders of Zeta Phi Beta Sorority, Incorporated, Arizona Clever Stemons, Myrtle Tyler Faithful, Viola Tyler Goings, Fannie Pettie Watts, and Pearl A. Neal dared to depart from the traditional coalitions for Black women and sought to establish a new organization. Their vision was to encourage the highest standards of scholarship through scientific, literary, cultural and educational programs; promote volunteerism on college campuses and in the community; foster sisterhood; and exemplify finer womanhood. These ideals are reflected in the sorority’s national programs for which its members and auxiliary groups provide significant volunteer service, financial capital, and professional talent to educate the public, assist youth, enrich community outreach programs, fund scholarships, support organized charities and promote legislation for civic and social change.

The Phoenix partnered with ZPB on several projects at the National, State and Local level. The Phoenix team supported Zeta Phi Beta with Brand Development, Visual Identity, Website Development, and Graphics for Video Production to help ensure that this prestigious organization is aligned for continued growth and success.

After strategy meetings between senior leadership of ZPB and The Phoenix to define objectives and the roadmap to success, The Phoenix strategists and creative teams developed an attractive website for the Maryland chapter. The new website combines the iconic elements of the organization with a modern look and additional functionalities designed to increase member engagement.

To celebrate the 15th anniversary of one of the organizations’ local chapters, The Phoenix designed a new logo and impactful digital collateral to support the event. Additionally, The Phoenix designed a branding suite to support video production for the Zeta Phi Beta National organization.